Senior Principal

Casey Bankord

Casey Bankord has more than a decade of leadership and consulting experience in non-profits, small businesses, large corporations, and startup companies.

He is the co-founder of SlimBooks, an online publishing company. After SlimBooks was admitted into an exclusive startup accelerator in Silicon Valley, Casey was identified as a “top founder” of his graduating class and subsequently recruited to be a “Founder Coach." He has coached 12 startups to date and developed proficiencies in customer validation, user personas, problem/solution fit, financial modeling, fundability analysis, branding and positioning, business model creation, channel selection, investor presentation tools, and launch plans. Casey joined Clareo to teach and consult larger companies on startup methodologies and innovation mindset.

Casey holds an MBA from Kellogg School of Management (Innovation & Entrepreneurship, Marketing) where he was the co-chair of the Honor Code Committee, keynote speaker for the entrepreneurship club, finalist for the New World Ventures (now Pritzker Group) LaunchU startup challenge, and was given the Dean’s Distinguished Service award upon graduation for his outstanding service to the school.

  • Startup Methodology
  • New Business Design
  • Innovation Strategy
  • Content Development
  • Branding and Positioning