Make fast and effective decisions by establishing a disciplined approach to evaluate and prioritize ideas aligned with company goals.
Decisions enables a healthy innovation portfolio by ensuring that:
- Opportunities are characterized in a consistent, predictable way.
- Pre-determined evaluation criteria promote the best opportunities.
- Opportunities are focused on the right things, based on attractiveness and ability to execute.
- Projects that no longer contribute value are objectively discontinued.
- The portfolio includes the right mix of size, investment, distance from core, and more.
- Will deliver on growth, efficiency, and strategic objectives on a sustained basis.
How Will Decisions Benefit Your Company?

A broad portfolio of opportunities defined in a consistent way

Disciplined and consistent approach to scoring opportunities

Faster decision making, and company-wide alignment on prioritization
How Decisions Works
Decisions is a software tool that gives leaders the ability to evaluate, map, prioritize, and manage a portfolio of growth opportunities that optimizes investment of time, talent, and money in a consistent, ongoing way.
Capture
Define the key elements of every opportunity in a consistent way.
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Describe the opportunity, customers, and business model
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Outline the market size, business model, strategic rationale, etc.
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Centralize all supporting documentation in one place for review

Evaluate
Collect individual evaluations from stakeholders to score each opportunity on key criteria.
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Opportunity Attractiveness (e.g. size, growth rate, competitive intensity, etc.)
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Ability to Execute (e.g. capabilities, access to channels, differentiation, etc.)
Decide
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Review scoring results, discuss implications, and prioritize.
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Visualize all opportunities relative to key success criteria
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Map all scores relative to size and across various dimensions
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Prioritize opportunities based on organizational objectives
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Make clear decisions on where to invest resources

Key Features
Want to Learn More?
Schedule a quick demo with one of our team members. If you’re ready to get started, we can have you up and running today.