Drive alignment around the right ideas.

Make fast and effective decisions by establishing a disciplined approach to evaluate and prioritize ideas aligned with company goals.

Decisions enables a healthy innovation portfolio by ensuring that:

  • Opportunities are characterized in a consistent, predictable way.
  • Pre-determined evaluation criteria promote the best opportunities.
  • Opportunities are focused on the right things, based on attractiveness and ability to execute.
  • Projects that no longer contribute value are objectively discontinued.
  • The portfolio includes the right mix of size, investment, distance from core, and more.
  • Will deliver on growth, efficiency, and strategic objectives on a sustained basis.

How Will Decisions Benefit Your Company?


A broad portfolio of opportunities defined in a consistent way


Disciplined and consistent approach to scoring opportunities


Faster decision making, and company-wide alignment on prioritization

How Decisions Works

Decisions is a software tool that gives leaders the ability to evaluate, map, prioritize, and manage a portfolio of growth opportunities that optimizes investment of time, talent, and money in a consistent, ongoing way.


Define the key elements of every opportunity in a consistent way.

  • Describe the opportunity, customers, and business model

  • Outline the market size, business model, strategic rationale, etc.

  • Centralize all supporting documentation in one place for review



Collect individual evaluations from stakeholders to score each opportunity on key criteria.

  • Opportunity Attractiveness (e.g. size, growth rate, competitive intensity, etc.)

  • Ability to Execute (e.g. capabilities, access to channels, differentiation, etc.)


  • Review scoring results, discuss implications, and prioritize.

  • Visualize all opportunities relative to key success criteria

  • Map all scores relative to size and across various dimensions

  • Prioritize opportunities based on organizational objectives

  • Make clear decisions on where to invest resources

Get started with a Starter License.

Designed for small teams (up to ten users), our Starter License is ideal for launching your innovation toolset with a small group, or for testing the suite before implementing it across your organization.

Key Features

Single Sign-on
No need to remember a new username and password. Use your existing login credentials for your organization.

Rich Editing Interface
Create, manage, and update all aspects of the tools without any need to know web programming. 

Multiple Exporting Options
Save charts in a variety of formats and export data into a CSV to make it easy to present or move to other documents.

Send a link to share a specific project, or a saved report. Add a password for sensitive information. 

Mobile Friendly
Access all your projects, portfolios, reports, and more from your mobile device or tablet. 

Company Customization
Get a subdomain with your company name, and customize the tools with your logo, colors, and more.

Keep relevant conversations in one place by commenting on specific ideas, projects, and more. 

Robust Security
All applications on the suite are built with industry-standard security and the demands of enterprise organizations. 

Interactive Charts
Easily manipulate, sort, and filter complex data to better understand what's happening.  

Flexible Administrative Layers
Easily manage who can see and edit content across the suite. Restrict certain pages to just a small group.

Presentation Mode
Quickly toggle to jump into a focused, full-screen view you can click through.

Professional Support
Quickly get help when you need it with an online knowledge center and live support staff.

Want to Learn More?

Schedule a quick demo with one of our team members. If you’re ready to get started, we can have you up and running today.