The Digital Redesign: Reimagining a marquee innovation event to be digital-first

By Clareo

December 21, 2020 •

Download our case study of how we helped a Fortune 100 company successfully pivot a beloved innovation event to a digital format.

We’ve all suffered through copy-paste events this year, as organizations have tried to port their in-person conferences into a virtual format, with little consideration of the unique benefits and constraints of an all-virtual gathering. This has led to unrelenting agendas, uninspired content, technical difficulties, and often high levels of employees tuning out.

But becoming a conference Zoom zombie isn’t an inevitability. We worked with one company to redesign a beloved in-person innovation event for thousands of their employees. Their virtual format was actually more successful than the in-person version. Here’s how we did it.

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