A New Charter for Chief Marketing Officers

By Robert Wolcott

October 1, 2015 •

World Marketing Summit

The role of the CMO is in rapid transition. This article from Clareo partner Robert Wolcott and Kellogg School professor Mohanbir Sawhney articulates a new framework, the CMO Charter, which visually represents the six activity areas for which CMOs should be responsible or engaged to varying degrees: Customer Insights, Customer Experience, Growth, Marketing Talent, Communications and Branding. The article arose from a series of three intimate, two-day sessions with some of the world’s leading CMOs, at Clareo’s CMO Forum.

Read the Article (PDF)

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