Be Unrealistic: The Only Path To Breakthrough Success

By Robert Wolcott

September 1, 2015 •

Forbes BrandVoice

When was the last time your CEO told you your plans were too realistic?

Business leaders often seek realistic plans with clear paths to success. Problem is, plans that make sense within the status quo won’t change the game. Only plans that seem unreasonable today have any hope of transformative growth in the future.

Startups transform industries by pursuing what look at the outset like horribly unrealistic visions. Ideas that were once inconceivable — distributed energy, 3D printing and peer-to-peer lending to name a few — are now realities redrawing entire industries.

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