Market, mining and modernisation
Gold has played a fundamental role in society since ancient times. Admired for its beauty and treasured for its economic value, gold’s unique attributes have been recognised for thousands of years.
Today, those attributes continue to define and differentiate gold. Prized by investors, cherished by consumers and deployed in a range of technological applications, gold is an asset like no other, contributing to cultural traditions, financial stability, wealth creation and industrial markets.
This report, co-authored by experts from the World Gold Council and Clareo, analyses gold’s role in the global economy – from those who mine and refine it to those who cherish it, invest in it and make use of it. Analysing supply and demand trends across the globe, our report makes three central observations:
- Interest in gold is broad, deep and growing, fuelled by demand from sovereign states, investors, savers and consumers.
- Gold mining can deliver widespread social, economic and environmental benefits, when supported by advances in technology and new operational models.
- Challenges persist across the gold industry, but these present an opportunity to drive change through innovation and ensure that gold is a fit-for-the-future asset.
Gold plays a critical role in socioeconomic growth, financial stability and cultural traditions. Now more than ever, there is an opportunity to ensure gold’s global contribution is understood and appreciated.
The industry is being called upon to step up and act. Heeding those calls should usher in a new era for gold, built on trust, understanding and confidence in gold’s role as a force for good.





