Process-led Innovation: How a Defined Innovation Process Can Lead to Insight and Inspiration, and Get Promising New Ideas to Market More Successfully

By Paul Donnellan

November 13, 2010 •

Briefing paper November 2010

Paul R. Donnellan explains how the most successful growth initiatives are born of a disciplined, rigorous, and sustained innovation process that is linked to the corporation’s business strategy. He explains with real-life examples how companies could benefit of such approach when identifying, developing, and executing in the next generation of growth opportunities.

Read the briefing paper

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