The Now! Economy: The Force Shaping Business and IT

By Robert Wolcott

October 20, 2015 •

Everyone knows we’re in an era of tremendous change that’s reshaping the way business and life are conducted. In this article from, Clareo partner Robert Wolcott argues that something he called “DistributedX” (and more recently changed to the more descriptive “The Now! Economy”) is one of the most powerful forces reshaping human activity, in which the production and provision of goods and services moves ever nearer to the end user.

“We’re modestly calling it a unified theory of technology and markets,” he says in a recent video presentation. “The impact of technologies in aggregate will be to enable us to produce and provide products and services of an increasing variety closer and closer to the moment and location demand arises.”

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