Health Care: Big Trends for the Next Decade

By Scott Bowman

September 25, 2013 •

The 4P’s: personalized, predictive, preventive and participatory, are key trends shaping the future of health care. But what are the forces shaping these trends? Will the biggest gains come from widening the narrow focus of efficiency to the more holistic focus on effectiveness? This paper is a report out on a Kellogg Innovation Network forum where leaders in health care explored these issues and more.

Read the Forum Summary (PDF)

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