Playing Well with Others

By Robert Wolcott

June 22, 2009 •

Wall Street Journal page R5, June 22, 2009 In this Wall Street Journal article on June 22, 2009, published in collaboration with MIT Sloan Management Review, Robert C. Wolcott, world-renowned marketing professor Phil Kotler and strategy expert Suj Chandrasekhar share the insights of their research into enhancing the relationship between R&D and Marketing to optimize innovation success.

Watch WSJ interview of Rob Wolcott

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