What Doesn’t Get Measured Can’t Succeed

By Paul Donnellan

November 10, 2021 •

Companies struggle to define and apply the right metrics to their innovation efforts, often setting out to “do innovation” without explicitly defined goals. In our 20 years of establishing and tracking innovation efforts for notable brands in nearly every industry, we’ve come up with three design principles that the most successful companies employ. 

Managing Director Paul Donnellan shares these in a new op-ed for Chief Executive.

Read the article.

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