Lessons in Innovation from the World’s Newest Country

Seven Key Principles of Leading Innovation in New Areas By Scott Bowman I am in the business of helping leaders of organizations create new value—that’s the job of innovation.  As a managing partner at an innovation and strategy consulting firm, I have come to learn that creating new value demands new thinking, which often requires…

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Part 1: Finding and Developing Business Builders in Your Company

Today’s corporations are not poor on ideas. They have plenty of them. Some are good, and some are not so good (to put it politely). Healthy, purposeful organizations often have capital to put behind them, resources to experiment, and access to back-office support to facilitate their advancement. So, why don’t we see breakthrough innovations coming…

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Part 2: A Business Builder’s Treasure Hunt

Market fources are fundementally reshaping the industry. In Part 1, we offered ideas on how to identify and empower business builders. Now: Congratulations! You’ve been selected to lead a project and build something brand new. It is exciting, interesting, challenging—and daunting.

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The Now! Economy: The Force Shaping Business and IT

iRise.com Everyone knows we’re in an era of tremendous change that’s reshaping the way business and life are conducted. In this article from iRise.com, Clareo partner Robert Wolcott argues that something he called “DistributedX” (and more recently changed to the more descriptive “The Now! Economy”) is one of the most powerful forces reshaping human activity, in…

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The B2B CMO: The Time Has Come

Forbes CMO Network The age of the B2B CMO has arrived: About 35% of Fortune 500 business-to-business companies now have a true corporate‐level CMO with a seat at the CEO’s table.

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A New Charter for Chief Marketing Officers

World Marketing Summit The role of the CMO is in rapid transition. This article from Clareo partner Robert Wolcott and Kellogg School professor Mohanbir Sawhney articulates a new framework, the CMO Charter, which visually represents the six activity areas for which CMOs should be responsible or engaged to varying degrees: Customer Insights, Customer Experience, Growth,…

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