Case Study: Strategies to Rewire Business

By Mark Bidwell

June 4, 2015 •


In this case study from SustainAbility, Clareo alliance partner Mark Bidwell led a new Specialty Crops unit at Swiss agribusiness firm Syngenta. Tasked with meeting the needs of the farmer of the future, Bidwell created a customer-first focus that prioritized understanding the farmers’ challenges. The results were increased productivity for growers and improved brand loyalty.

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